Webinar - MATChE Circular economy

Companies in Denmark are not ready for the circular economy, compared to similar companies within other OECD countries, that we normally rank ourselves with. One place where we are lagging behind is in capturing value through emerging technologies and use of data to reach efficient circularity. SME’s are generally more ready for the circular economy due to their size and flexibility; however big corporations are better at developing support and maintenance of the products and services they have on the market. And a handful of large Danish companies are investing heavily, to build and scale their efforts.

These are just some of the results from a comprehensive research project and online readiness platform, MATChE, that has assessed and collaborated with around 350 companies. Through a series of webinars, the MATChE project invites you to learn about some crucial dimensions for circular economy transition. You will learn more about how your company specifically can make itself ready to transition, whilst benchmarking itself with other companies from the Danish industry.

Some of the topics we will cover include:

  • Strategy and business model innovation
  • Product and service innovation
  • Takeback and end-of-life strategies for products and components

Like 350 other companies, you can assess your organisation’s readiness for circular economy for free at www.matche.dk

The webinars are also free-of-charge to attend.


Monday 25th Jan 25, 15:00-16:00 CET: ’Introduction to Circular Economy and MATChE’
Tuesday 26th Jan,  15:00-16:00 CET: ‘Organisation’ and ‘Strategy & Business Model Innovation’
Wednesday 27th Jan,  15:00-16:00 CET: ‘Product & service innovation’ and ‘Production & Value Chains’
Thursday 28th Jan,  15:00-16:00 CET: ‘Technology & Data’ and ‘Use, Support & Maintenance’
Friday 29th Jan,  15:00-16:00 CET: ‘Takeback & End-of-Life Strategies’ and ‘Policy and Market’

Each topic is scheduled for 30 minutes including a Q&A. The presentations will be in English. 


Mon 25 Jan 21 15:00 -
Fri 29 Jan 21 16:00


DTU Mekanik


Lasse Vinblad Thaisen (lavit@nek.dtu.dk), Tim C. McAloone (tmca@dtu.dk) or Daniela Pigosso (danpi@mek.dtu.dk)